LifeAustin (also known as LifeFamily) is an Austin-based community of churches and event venues serving the greater Austin area.

As the organization’s lead creative designer, I produced a high volume of evergreen, annual, and weekly assets across both digital and print—delivering consistent branding and media support for all events, services, and programs. In addition to this ongoing creative production, I spearheaded a full rebrand and website overhaul, as well as the development of LifeAustin’s first-ever mobile app. Using tools like Adobe XD, Sketch, and Proto.io, I designed and developed a media-rich app that became central to community engagement, along with several companion apps built to support conferences and large-scale events.

These combined efforts helped dramatically expand LifeAustin’s visibility and reach. Web traffic grew from just 200 daily visitors to more than 3,000, while weekly live-stream audiences climbed to over 14,000 online viewers, complementing 10,000+ in-person attendees across six campuses (up from just one when I began). To support growth internally, I also created streamlined communication and file delivery systems, making project requests and deliverables more efficient for staff and teams.

By blending creative direction, large-scale design production, and innovative digital development, I helped LifeAustin establish a strong, unified brand identity and supported its growth into a thriving multi-campus community.